Just like any other form of writing, articles, and blog posts require research skills and writing skills. To engage the readers in your blog post, you would have to create appealing content. The content must also be easily understandable so that the readers find no difficulty in reading the blog post.
You can make your content easy-to-read by adding headings, subheadings, and appropriate paragraphs. If the readers would like your article, they will share it with other members. SEO tactics are applied by website owners to boost traffic, but at the time of writing the blog posts, the writers also need to use a few SEO techniques in their children and make the content SEO friendly.
You can also contact an SEO company for more information.
While writing the articles, the writers should keep a few things in mind, such as they must not do overusing keywords as it would hamper the readability. Writers are advised to create readable and SEO friendly content.
If you don’t know what does SEO friendly mean and how writers can create search engine friendly articles, please continue reading.
What is SEO, friendliness?
If you have created high-quality content or a well-written article, but nobody can find your article, then writing such an article is pointless. Making your content SEO friendly would help your content reach the target audience.
If you want to be a successful business owner, you must create an SEO friendly content. You need to learn the basics of SEO and include them in your blog posts.
Making your content SEO friendly would help Google provide your content with a high rank in SERPs.
A few Social media marketers have a misconception that building a content SEO friendly means inculcating the keywords. But they need to know that if a writer wants to create a search engine optimized cóntent, then he would have to follow the few tips.
Use headings and subheadings
Adding proper headings and subheadings would not only make your content SEO friendly but will also increase the readability. The readers would find no difficulty in reading your content and understanding it.
If content doesn’t consist of headings and subheadings, then the audience would find the blog post dull and monotonous. They would not like to stay on that website.
The same principle applies for search engine crawlers while crawling your website they would find your content easy to read if it has subheadings and heading. And the search engine, in turn, will provide you a high rank.
Think before you write
Most writers, while writing an article or blog post, start typing whatever comes in their mind. If you want to create SEO friendly content, then you would have to think for a while what information you want to convey the audience.
You need to sit and think about what appropriate words you should include in your content to make the blog post attractive and appealing. It would help if you also thought about how you can make the content informative, appealing, and easily understandable at the same time.
Devise a structure
Before starting to write SEO friendly content, you must come up with a proper structure about what you want to include in your blog.
You may feel the need to provide an introduction, essential points, body, and conclusions. It would help if you drew up whatever you think must be included in your blog post.
Use proper paragraphs
Almost everybody uses paragraphs, but not everyone knows how to use them well. You must add short sections in your content but shouldn’t start every new sentence with a new paragraph just because it looks appealing.
There should be a reason for why you changed a paragraph. If you are conveying the same idea, you need not change the paragraph.
Use signal words
If you add signal words in your content, then readers would find it easy to understand what is the main idea of your blog post and what you want to convey through your content.
Signal words would also help the audience save their time in reading the whole content. You can use signal words like ‘first and foremost,’ ‘nonetheless,’ ‘contrarily,’ etc.
Let others read your post
Once you have written a high-quality content, you believe it’s ready to get published. But before posting it, you should send it for proofreading or ask someone else to read it.
That person might suggest something about what your content is lacking and what else you should remove or include from your content. You can also ask that person to point out mistakes in your articles if any.
Optimize the length
The search engine is flooded with information. Most bloggers and website owners are providing detailed information to the audience.
And in such a situation, if you create a 300-word blog post, then the search engine wouldn’t give your blog post a higher rank.
The search engine likes articles that contain detailed information, but your item must not be too long because it would bore the audience.
The tips mentioned above are not a complete list of tips that you need to create SEO friendly content. And in 2020, using only a few SEO techniques would not help you get a higher rank in SERPs.
Aside from the tips mentioned above, you need to post content regularly and add links to the previous content. You can also make use of essential tools like Yoast SEO, Keyword density checker, Essay Mama, and Plag tracker.