• Page Rank
    Digital Marketing

    Explaining the Google Search Page Rank algorithm briefly

    Let us take a step back in time and look at the fact that Page Rank was the chief SEO metric everyone was buzzing about. Those who have been working in the industry for quite some time, they know the excitement that was brought about whenever PageRank received an update. It even had its own toolbar. With luck, any marketer’s/company’s/digital marketing team’s recent efforts would have delivered a rise in their PageRank score, knowing that Google was now viewing the website in a more authoritative view than it previously did. A rise in the PageRank score was once a real demonstrator that the SEO strategy (and the link building strategy…

  • programmatic advertising
    Digital Marketing

    13 Steps for Exploring the Benefits of Programmatic Advertising for Your Brand

    For many marketers, programmatic advertising is a new term and they want to learn more about this new advertising technique to promote their brand. Programmatic advertising is an amazing type of online advertising that is making groundbreaking changes in the marketing world. It is gradually becoming a preferred choice for many brands that want to reach the right customers over all channels and environments. For many brands, it is a daunting task to use multiple platforms to advertise their products on different channels in the digital world. Thanks to programmatic advertising, making it super easier for marketers to streamline their digital advertising efforts using a single technology platform. According to…

  • Responsive Display Ads
    Digital Marketing

    Responsive Display Ads: A Complete Guide for 2022

    Responsive Display Ads: If you want to stay ahead of the competition in today’s business climate, it is important for your company’s success that you use a combination of successful organic and sponsored visitor acquisition techniques. But instead of narrowly focusing our attention on a single social media network, we would like to investigate ad types that have been recommended for a variety of social media platforms, which may include, but are not limited to: Facebook; Instagram; YouTube; Google; and other social media platforms such as Twitter and LinkedIn. It is critical to understand why you chose a particular marketing type in the first place before deciding which advertisement to…

  • SSL Certificates
    Digital Marketing

    Ultimate Guide To SSL Certificates

    With the news of Google moving to secure all websites that don’t use SSL encryption this year, more and more business owners are starting to see the value in SSL encryption. With more and more internet users seeing the value of using SSL, it is important for businesses to understand what SSL certificates really are and how it actually works.   Why do you need an SSL secure certificate? Do you need SSL certificates for your domain? How do you get an SSL certificate? These are some of the most common questions that people ask when it comes to SSL certificates. If you are not sure of what you are…

  • Sales Tools
    Digital Marketing

    Modern Sales Tools to build a startup sales team in 2021

    Modern Sales Tools Selling can be a hard gig. You need to know your customers, build relationships, sell the product or service, and even bounce back quickly from harsh rejections. And it can be more difficult if your business is a startup.   One of the main hiccups for startups sales reps is getting customers.   Sales reps need that extra help, especially now that most sales activities have become remote. Not utilizing the AI-powered sales tools can cost you as a startup founder a lot.   How can you expect your sales function to operate without it when you are even dependent on technology to get up on time?…