Whether or not people have heard the term Pay-per-click (PPC) of digital marketing, and wish to learn more about it for knowledge and for business purposes, they have come to the right place. Here we will not only learn a bit about PPC but also about the top 10 PPC marketing agencies doing great work in Canada.
Pay-Per-Click (PPC) in digital marketing – what is it?
Pay-Per-Click (known popularly through its abbreviation PPC) is a model of digital advertising where the advertiser pays a certain amount of money each time one of their ads gets clicked. Essentially the company is paying for targeted ads for targeted visits to a website (its landing page, certain web pages or an app).
When PPC campaigns work in the best possible manner the fee becomes trivial as the click is worth more than what the company pays. For example, if a brand through its agency paid $3 for a click but resulted in a sale of $200, then of course the company made a good profit.
PPC ads come in various shapes and sizes. They can be made of text, images, videos or a combination of them all. They can appear on search engines, websites, social media platforms and the like.
Search engine advertising is a popular form of PPC (alternatively known as paid search/search engine marketing). This gives advertisers the chance to bid for an ad placement in a search engine’s sponsored links whenever someone performs a search related to their business offering.
In what ways does PPC marketing work?
PPC marketing looks different from one platform to another. Yet, the general process is as under:
- Selecting the campaign based on the objective.
- Refining the settings and targeting (such as devices, location, audiences, scheduling and the like).
- Providing the budget and bidding tactics.
- Adding the destination URL of the landing page.
- Constructing the ad.
Top 10 PPC marketing agencies in Canada
Now that we have learned a bit about PPC marketing and how it works, now is the time to have a good look at the top ten PPC marketing agencies in Canada:
Headquartered in Sainte-Therese, Quebec, Bleu 3 is a digital marketing agency with a good record of helping businesses grow online. The agency specializes in SEO, SEM, SMM, content marketing, digital marketing, digital brand management, web design and web development.
The team is made of experienced professionals dedicated towards helping clientele achieve the much needed outcomes and results. Located on the north bank of Montreal, Bleu 3 serves a lot businesses and companies across Quebec.
Bleu 3 strives to offer clientele the best possible transparency whenever digital campaigns are launched. Each month, clients receive a detailed performance report. Follow ups are always conducted to ensure performance is optimized carefully. This is why Bleu 3 strives to offer clients an experienced and competent team round the clock.
The agency specializes in PPC and display ads for construction and B2B companies. Their budget starts at around CAD$ 5,000.
Reach Ecomm is built on pillars of success in eCommerce supported by best enterprise practices. Headquartered in Toronto, it is a full-service and multi platform digital marketing agency. It specializes in strategic, ready-to-market planning and tactical execution of deliverables. The agency thrives on innovation, has a data driven approach and delivers real time outcomes.
In terms of innovation, it creates applications speaking to each client in a highly personalized and repeatable manner. Being outcome oriented, client success is the agency’s success, and will ensure they have the best work and results.
When it comes to execution, strategy directs everything the company does. Reach Ecomm has a tactical and methodological approach to deliver on agreed targets, time and budget. Communication is the centerpiece of everything they do. The agency enables clients to reach them at all times.
Reach Ecomm is also known for its best practices, research and style guides. The agency is available round the clock.
With a retainer and project based pricing, it serves a minimum budget of CAD$ 2500 serving all sorts of businesses. Social media, web development, email marketing and PPC are among its specialties.
Headquartered in Toronto, Ontario, ClientFlo is an award winning PPC company established in 2004. Apart from giving clients its top-notch PPC services, it also serves them other forms of digital marketing too. Serving both Canadian and INternational clients, the agency has a wide array of them including national brands, small businesses, professional services and franchises.
Courimo is headquartered in Montreal and has been working since the previous 10 years. It earned a strong reputation within a short span of time, and began with nine employees. In the realm of digital marketing, PPC advertising is its strongest suite along with Link building.
Courimo offers a one-stop shop for all digital marketing solutions and utilizes innovative digital strategies. It also uses beta features to convert goals of clientele into tangible outcomes. The agency is a Google certified partner agency.
Adster Creative is headquartered in Edmonton, Alberta. A well known digital agency, PPC advertising is one of their strongest suites. They have more than 50 employees driven to offer the best measures and results oriented PPC services.
With its head office in New York, and main Canadian office in Toronto, Thought Media is a full service digital agency offering services in web design, web development, content, social media and digital marketing, offering both SEO and PPC.
Known to help businesses drive more revenue and sales. The solutions in web design and development are customized and scalable. Moreover, they have been working on a hybrid model of working from office and home.
No conversation about PPC companies goes complete without mentioning TTBA group. Established in 2014 by Sasha Kazantsev in Montreal, the agency offers a wide array of digital marketing services, notably PPC advertising. The agency also provides web design, web development, social media management, SEO services, designing and digital brand management.
Social Media 55
Social Media 55 is located in Montreal, Canada and has helped numerous businesses rise to the top. A full service digital marketing agency, it has won more than 25 industry accolades, and operates in both English, French and Spanish. The agency has recently implemented full remote working conditions for those who wish to work remotely.
Web design, web development, social media management, content marketing and PPC advertising are among its strongest suites.
Moonshot Social Media | SEO Agency
Headquartered in London, Ontario, Moonshot specializes in provision of innovative SEO and Social Media Management services for small and medium sized businesses across both Canada and the United States of America.
Among the digital marketing services Moonshot offers are social media management, social media consulting, SEO services, PPC advertising and Google Ads management. In SEO services, the agency offers a complete suite of on-page, off-page, local and technical SEO. They also help with identifying the audience, track conversions and raise user engagement on all platforms.
Atlas Agency has years of experience in modernizing and optimizing the online presence of their clients to help them with their web design, web development, SEO and PPC advertising techniques. Not only do clients get the traffic they deserve but also properly detailed and ethical digital marketing strategies are implemented too with the best user-friendly content ever.
Clients having a budget of at least CAD$ 1,000 can work with the agency. Architecture, construction, Fintech, IT and Legal industries are served by Atlas.