Press releases are vital tools when it comes to public relations and PR campaigns. But a lesser-known fact is that press release distribution can benefit businesses from every niche and any size. From getting coverage in business mags, trade journals, podcasts, and blogs, press releases can work wonders for your business.
Press release distribution also helps in sustaining your business. Some of the key benefits that you can reap from the press releases are enhancing reliability, recognition, reputation, revenues, prestige, and visibility. And guess what! You don’t have to have an Oprah story to consider leveraging a press release.
I own a small business setup myself. So, take it from me. Press release distribution has helped spread the word about my new product line just as WiFi Extender 101 boosts the wireless signals in the entire house! Let’s discuss the lesser-known and underrated benefits of press release distribution.
Boosts the Visibility of Your Company
For small and medium-sized businesses, this is especially important. However, this doesn’t mean large corporations don’t benefit from it. Giant businesses also have to fight for more consumer mindshare. You need to come up with a long-term strategy for effective press release distribution.
This will allow your current and potential customers to know you better. Who you are, what do you make, and why do they need you. With powerful content and a well-thought strategy, you will eventually engage the attention of journalists and media persons.
And over time, they will trust you and consider you a reliable brand. This means they will give your brand more media coverage leading to better exposure.
Press releases are affordable and don’t require any extra cost. Most companies are capable of writing their own press releases. You can even find guidelines on how to write effective press releases online.
And the only expense is to hire a press release distribution service. They will make sure that your story is handed over to all the pertinent, key media members. However, this is also not expensive. Especially if you compare it with paid advertising.
Therefore, it is cost-effective with a good number of benefits.
Establish Your Authority
Who doesn’t want to gain the reputation and recognition of being an expert? Building authority and expertise in your niche industry will help you win the trust of your present and prospective customers. The more they trust you, the more likely it is for them to shop from you.
Being known as a guru is also great for media relations. Whenever there’s a story about or news related to your industry, the media persons will rely on you as a spokesperson and will take your comments.
Engage Potential Customers
Do you know that more than 80 million people rely on online news! This means that the press releases you are creating have a massive audience. And your audience doesn’t only include the media. Those 80 million people skimming through news are your potential customers.
This doesn’t imply that you should turn your press release into some kind of an advertisement. However, you can always be creative with the content you create.
In addition, another opportunity is investors. Investors are keenly interested in the news too. If you are successful in engaging their attention to the success story of your company, you may end up attracting powerful investors.
Enhance the Effectiveness of Your Marketing Plan
Content marketing has emerged as an effective means of generating new sales and leads. Other forms of content marketing are great, but press releases are very convenient. They are incredibly cost-effective and exceptional marketing addition to your campaign.
You simply can’t go wrong with press releases when it comes to conveying your message across to your targeted audience. The results? More popularity, more visibility, and more money!
Distribute Your Content across Various Channels
We all are aware of the fact that the market is swamped with business and brands of every niche. If you are trying to get recognition for your brand, explore all the available channels and tools.
You will have to use various channels to attract new customers and gain a reliable reputation. So, use press releases to ensure effective media coverage in newspapers, magazines, and even social media. As a result, you may get support in your marketing efforts and you will be empowered as a more powerful player in your industry.
Search Engine Optimization and Recognition
If you make the effort of considering the SEO criteria while writing your press release, you will get more exposure online. How? If your content is in compliance with the SEO standards, it is more likely to appear in top online searches. This will also help you to gain more recognition by the search engines.
Adding targeted keywords to your press release content is a great strategy. For instance, if you are to write about the new package launch by Cox, then using the names of their popular packages like Cox Internet Ultimate as targeted keywords will be a great practice.